Why Choose Crafts Inc.?
The Roofing Contractor Trusted Above All​
For more than 80 years, Crafts Inc. has been the go-to commercial and industrial roofing partner in northeast Wisconsin. What sets us apart isn’t just experience — it’s 100% employee-ownership combined with deep family roots since 1946. Every team member is an owner, which means we treat your roof and your business with the same personal pride and accountability as we would our own.
When you choose Crafts, you’re not hiring a vendor. You’re partnering with a team that has a genuine stake in your long-term success.
Why Clients Choose Crafts Over the Competition
​
-
True Ownership Accountability
Because we are 100% employee-owned, every technician, foreman, project manager, and estimator acts like an owner. This drives higher quality, fewer callbacks, and a personal commitment to doing the right thing — every single time.
-
Unmatched Commitment to Excellence
We live our pledge to be #1 in Safety, Quality, Communication, Education/Training, and Productivity. From our pursuit of “Zero Injury Status” to never sacrificing quality for speed, these are not slogans — they are daily standards backed by continuous investment in training, equipment, and innovation.
-
Honest, Experienced Guidance
Our teams average 10+ years of hands-on experience and provide straightforward, no-pressure recommendations. Whether it’s repair vs. replacement, preventative maintenance, or long-term roof asset planning, we help you make the smartest decision for your facility and your budget.
-
Full-Service Partnership, Minimal Disruption
From new construction and full replacements to emergency response, leak investigation, Roof Watch protection, snow removal, and portfolio-wide asset management — we handle it all. Larger crews, cross-trained teams, and seamless coordination keep your projects on schedule and your operations running smoothly.
-
Proven Safety & Compliance
As an ISNetworld-verified member contractor with a recognized high-quality safety record, we reduce your risk and simplify pre-qualification for larger industrial and commercial clients.
-
Relationships Built to Last
We don’t just install roofs — we build lasting partnerships. Our client focus, outstanding communication, and family values mean you get responsive service, clear updates, and a roofing partner who truly caresabout your success.